Adventure Subaru has been a consistent presence on KUAF for many years because it works. Its regular listeners are an extremely loyal group that tends to support the businesses underwriting KUAF's programming. Part of our spot describes Adventure Subaru as being an "eco-friendly dealership." Local publications hold annual Readers Polls to select the "Best of the Best," and Adventure Subaru often ranks #1 or #2 for "Best Green Business." That's definitive proof that our message is heard! We feel like the values of the Subaru brand are closely aligned with KUAF's audience - the belief in making our world a better place. That's why Subaru has the "Love Promise," forging partnerships that empower our people and our customers to engage with and improve the world around us. I would highly recommend an underwriting campaign on KUAF to any business wishing to attract a discerning, thoughtful audience.
The Alma Performing Arts Center promotes the performing arts in the rural area of Alma, Arkansas in order to raise monies for scholarships for local students. We have a long history of underwriting KUAF, our public radio station. I would strongly encourage any arts organization that is looking to build their audience base to utilize public radio. It is the most cost effective way to build name recognition for your business.
Although museums draw audiences from every demographic group, a typical museum visitor might be described as an active learner, a community-event goer, and someone who likes to keep in-the-know. My bet is that those characteristics are typical of Public Radio listeners as well. So it should be no surprise that the Shiloh Museum of Ozark History has partnered with KUAF for years, as our missions, audiences, and interests largely overlap. While we advertise and market ourselves widely in Northwest Arkansas, we probably receive more bang-for-the-buck with KUAF than with any other form of media. Thanks, KUAF, and carry on!
Allyn Lord, Director, Shiloh Museum of Ozark History
KUAF connects us to people, places and events in Northwest Arkansas and is an integral part of what makes this region such a great place to live and work. Fayetteville Public Library has been a proud underwriting supporter of the station for many years. KUAF provides an excellent vehicle for us to reach targeted library patrons who are regular listeners, keeping them updated on key programs and services like our Summer Reading Club and True Lit Festival.
David Johnson, Executive Director, Fayetteville Public Library