NPR Music News

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AUDIE CORNISH, HOST:

Unexpected releases, surprise announcements, the loss of giants - this week the music news kept coming. And here with the latest, NPR music editors Jacob Ganz. Hey there, Jacob.

JACOB GANZ, BYLINE: Hi, Audie.

Kendrick Lamar wasted no time following through on his mysterious "IV" Instagram post. Last night, the Compton MC released a new song, "The Heart Part 4," and it's a no-holds-barred lyrical onslaught.

Within the span of five minutes, over shifting beats produced by Syk Sense, The Alchemist, DJ Dahi and Axlfolie, Lamar waxes philosophical, adversarial and political while dropping heat on everyone from phony rappers to President Trump.

Kendrick Lamar, deservedly hailed as the god MC of his generation, made a peculiar pronouncement from on high (i.e., high-speed Internet) today that has fans genuflecting in collective anticipation.

The rapper's Instagram account was wiped clean Thursday morning, replaced with one cryptic post added around sunrise. The simple white-on-black image of the Roman numeral "IV," with no caption provided, has led to a near-universal interpretation: Prepare ye the way for the impending release of Lamar's fourth studio album.

This is the story of a hoax that almost was. Its motivating force was a hunger for fame, or infamy, or whispered legend in a particularly American sort of way. It begins on a beach somewhere in south Florida.

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