Short Talks From the Hill

online as a podcast
  • Hosted by Matt McGowan

Short Talks From The Hill is a podcast highlighting research and scholarly work at the University of Arkansas campus. Each segment features a university researcher discussing his or her work.

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Bet Your Bottom Dollar

Nov 21, 2016
University of Arkansas

Robin Soster, assistant professor of marketing in the Sam M. Walton College of Business, discusses her research on the so-called "bottom-dollar effect," how spending our last dollar affects the way we feel about purchases.