Short Talks From the Hill

online as a podcast
  • Hosted by Matt McGowan

Short Talks From The Hill is a podcast highlighting research and scholarly work at the University of Arkansas campus. Each segment features a university researcher discussing his or her work.

For more information: researchfrontiers.uark.edu

Bet Your Bottom Dollar

Nov 21, 2016
University of Arkansas

Robin Soster, assistant professor of marketing in the Sam M. Walton College of Business, discusses her research on the so-called "bottom-dollar effect," how spending our last dollar affects the way we feel about purchases.

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