Underwriting and Corporate Support
An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KUAF.
From the world events, classical music to breaking news, more and more radio listeners are tuning to KUAF 91.3 NPR for our coverage, information and entertainment. Your message can be heard by this desirable group of listeners and consumers.
What is KUAF 91.3 and NPR?
KUAF is a non-profit National Public Radio affiliate and is part of the University of Arkansas system. KUAF serves 1/4 of the state of Arkansas and parts of Missouri and Oklahoma with news, information and music. Click on KUAF Program Guide to see schedules.
NPR (National Public Radio) is an internationally acclaimed producer and distributor of non-commercial news, talk, and entertainment programming. A privately supported, not-for-profit membership organization, NPR serves a growing audience of 26 million Americans each week in partnership with more than 950 independently operated, noncommercial public radio stations. Each NPR Member Station serves local listeners with a distinctive combination of national and local programming. (www.npr.org)
Who's listening to KUAF?
- Between 52,000 to 56,000 persons weekly tune to 91.3 for their news, information and music according to Arbitron.
- KUAF is tied for #4 with a 5.7 share of the market with MSA AQH / Persons 18+ / M-Su 24 hours.
- The audience is equally balanced among males and females.
- KUAF attracts an audience most notably distinguished by its educational excellence and professional success. Listeners are your choice consumers, savvy business leaders and other influentials who are decision-makers and active in their communities.
Why Underwrite on KUAF?
Underwriting singles you out...
Underwriting on KUAF places your product or service in front of a loyal audience and because you support KUAF, our loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.
You can reach a specific target audience...
KUAF offers you the chance to choose one of many program rotations, allowing you the freedom to select the programming that will most economically reach your segment of the market with the greatest potential.
Underwriting identifies your company as socially aware...
An association with KUAF Public Radio, and its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Is underwriting tax-deductible?
KUAF is a non-profit, educational organization owned by the University of Arkansas. Underwriting may be tax deductible as a business expense or non-profit donation. Consult your tax advisor for full details.
Want to learn more about Underwriting and Business Support on KUAF?
Underwriting is a great way to get your message to people who are educated and influential in the community; who will use your professional services; and who have a greater disposable income. Your message can be heard by this hard-to-reach group. We can associate your business with the quality programming of KUAF and National Public Radio. A KUAF representative will be glad to help you implement a plan to meet both your needs and budget.