CPB SAS Report FY 2014

CPB SAS 2014—January, 2015

1. Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.

The growth of northwest Arkansas over the past 20 years has resulted in turning what has always been a collection of small towns, into a metro area. Regionalism has become an important concept to many leaders of the area including local governments, chambers of commerce and a relatively new organization called The Northwest Arkansas Council. KUAF is one of the few media outlets in the area that provides service to the entire northwest Arkansas region. Partnering with large organizations like The Walton Arts Center, the University of Arkansas, Crystal Bridges Museum of American Art and the NWA Council, KUAF has become an important resource for these organizations to get the word out about their activities through co-sponsorships with area organizations, public service announcements and perhaps most importantly, the stations' daily news magazine "Ozarks at Large." We focus mostly on stories that are of interest to or impact the entire region.

2. Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area.

In the Spring of 2014, we collaborated with the Arkansas Public Television Network (AETN) and the Fayetteville Public Library to bring a film series to our community featuring documentaries that were part of the public television series Independent Lens. All three entities promoted the monthly event, community members attended and a lively discussion followed viewing. Collaborating with a large music & arts festival in Fayetteville, and Crystal Bridges Museum of American Art, KUAF produced a live broadcast of a concert of the Artosphere Orchestra at the museum. The Orchestra is becoming nationally known through repeated broadcasts on Performance Today and the Museum has quickly become the newest national museum of art hosting over 1 million visitors in less than two years of opening. The live broadcast cemented a developing relationship between KUAF and the two largest and most important cultural organizations in the region. This relationship also demonstrates a successful attempt to continue fostering regionalism as the Orchestra--part of the Walton Arts Center, located in Fayetteville at the southern end of our metro area and the Museum is located in Bentonville, the northern end of the area.

Another collaboration was with a local, multi-day music festival, the Fayetteville Roots Festival. KUAF hosted the opening concert as part of the station's daily news magazine "Ozarks at Large." The program was a live, 2-hour broadcast and a public event at the Fayetteville Public Library followed by a community ice cream social at the radio station which is located across the street from the library in downtown Fayetteville.

Collaborating with the University of Arkansas  Department of Music and the Northwest Arkansas Jazz Society, KUAF produces two summer music series. The KUAF/Fulbright Chamber Music Festival and the KUAF Summer Jazz Series bring professional musicians to our area. KUAF is the only media sponsor of both programs, responsible for packing the houses of each event.

3. What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.

The station continued to partner with the Fayetteville Public Library on several community events. The Library reports much better than usual attendance at those events. More are being scheduled as a result.

Every year, many local non-profit groups ask the station to be a co-sponsor for an event. We do it, then following up, discover the group credits KUAF with the success of the event. In many cases, the following year, in addition to asking the station to be a co-sponsor, the organization also purchases several paid PSAs to provide additional promotion for their event. Many non-profit groups have found KUAF to be their most valuable tool in getting word out about their organization and events. We hear that on a regular basis.

4. Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2014, and any plans you have made to meet the needs of these audiences during Fiscal Year 2015. If you regularly broadcast in a language other than English, please note the language broadcast.

There are two immigrant groups in our community, Marshall Islanders and Hispanics. KUAF regularly produces feature stories the highlight the various activities and impacts of these sizable communities. We plan to continue our coverage.

5. Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn't be able to do if you didn't receive it?

One of the most important services KUAF provides our community is the national and international news programming we buy from NPR using CPB funding. As our listening area has grown, we've lost our designation as a "Rural Station", thus, our funding from CPB has dropped the past two years, we have had to cut some national programs (Car Talk, Ted Talks, etc.). Without CPB money, we simply cannot afford programs like Morning Edition, All Things Considered, Here & Now and Fresh Air. These programs are the primary reason the bulk of our listeners tune in. We know our listeners appreciate and support all the local things we do but our listeners came to us for NPR news programming.